Can a small business or a solopreneur be green and profitable at the same time?
Business owners have this idea that going green means investing a lot of money on business practices with low ROI. But our interview wtih Shel Horowitz, owner of Green and Profitable.com, proves that assumption to be wrong.
True, going green may mean buying the more expensive recycled paper or sourcing higher priced organic products. But if you use creative marketing strategies, you can easily recover your investment. Listen to our interview with Shel to learn how going green may be the best thing for your small business.
Be Green and Profitable with Shel Horowitz – Show Notes
- Walmart has taken a leadership role in the green sector by selling organic produce by the truckload. This has resulted to increased profits for the retailer.
- Marcal, a toilet paper company, has seen a tremendous increase in their sales by marketing their eco-story.
- Solopreneurs and small businesses have an easier time to go green than big companies. They don’t have to go through committees or boards to make the decision to go green. Their size makes it viable for them to do a lot of their business online and run a business from their home office with the help of virtual assistants.
- Consumers have a lot of power in the marketplace. They can reward companies that go green and do something for the community.
- Green marketing is supporting green products and services and doing your marketing in a green way.
- Be creative in marketing your green business. Social media is a green marketing channel where you can engage with your target market and colleagues.
- The green market is sensitive to hype. To succeed in this sector, you should focus on educating the market rather than shouting at them.
- Green marketing is relational rather than transactional.
Business Ethics Pledge
- Ethics is not just a have to, it’s also a success principle.
- The culture of business has changed in the US. There’s a trend towards ethical business practices.
- Being green is not just the right thing to do. Being ethical is not just the right thing to do. These are also success strategies.
Why you should create alliances with your competitors
- Make the pie higher. – George Bush
- Partnerships and alliances can help you break into new markets.
- Partner marketing can help you save a lot of money.
Why you shouldn’t care about market share?
- If you keep yourself busy, if you keep a full calendar, why should you care whether the other person has a full calendar? Remember that you cannot serve all the clients out there.
Top 3 business advice to be green and profitable
- Go for the low hanging fruit first.
- Make sure that you market about what you are doing environmentally and socially. Remember to market differently to the green market and the non-green market.
- Marketing should be smart. This includes making alliances with your vendors, competitors, customers, and anybody you can think of.
About Shel Horowitz
Shel Horowitz is a consultant, writer, and author. He is very passionate about green, ethical business and living. Six of his eight books have won awards and/or been republished in other countries, including his most recent, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, which he co-authored with Jay Conrad Levinson. To find out more about how you can be green and profitable, check out Green and Profitable or buy his book from Amazon.